Target: Grupo Chen
Transaction Type: Sell-side Advisory
Industries: Consumer Products, Food & Beverage
Geography: Monterrey, Mexico
Seale & Associates was retained by the owner and founder of Grupo Chen to advise on a sale of the company as part of succession planning. Grupo Chen produces, markets and distributes dairy products, including cheese, yogurt, butter, and dairy cream.
Seale & Associates’ Approach
Seale professionals managed a preferred buyer process with Sigma Alimentos, while maintaining the option to initiate a competitive auction process with other potential strategic buyers for Grupo Chen. Seale’s disciplined approach to a preferred buyer process allowed it to maintain momentum and negotiating leverage throughout the process and ensure closing at a fair value and terms.
The process resulted in a successful acquisition by Sigma Alimentos, an ALFA subsidiary (BMV:ALFA), of Grupo Chen, and Chen becoming Sigma’s dairy product platform for growth.