Target: Grupo Fomento Queretano
Transaction Type: Sell-side Advisory
Industries: Consumer Products, Food & Beverage
Geography: Queretaro, Mexico


Seale & Associates was retained by the family owners of Grupo Fomento Queretano, one of the oldest family-owned Coca-Cola bottlers in Mexico, to analyze strategic alternatives for their business in the context of a changing industry landscape.

Seale & Associates’ Approach

Seale professionals presented the family with a range of strategic alternatives and outcome scenarios for a sale or merger with three industry consolidators, and analyzed in the context of shareholder value, timing, and control objectives. After the family decided that a merger with Coca-Cola FEMSA was the preferred alternative, Seale ran a disciplined and expedited preferred buyer process to achieve shareholder’s value, timing and control objectives.


Seale’s approach resulted in shareholder consensus on the preferred alternative and a successful merger with Coca-Cola FEMSA. As a result of the merger, Grupo Fomento Queretano’s shareholders received 45.1 million newly issued KOF series L shares for a total aggregate enterprise transaction value of approximately Ps. 7.6 billion (US$580 million), including the assumption of debt.