CAFFENIO

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“We asked Seale to help us design and execute a joint venture with a major customer. They designed a custom transaction structure that perfectly addressed our needs and the needs of our major customer. They earned our trust and the trust of our partner – and both parties could not be happier about the outcome.”


José Antonio Díaz, President and CEO Café Del Pacífico, S.A. de C.V.

SITUATION

Seale & Associates was retained by the family owners of Caffenio, a leading Mexican roaster and producer of coffee and coffee related products to advise on the structuring of a transaction with OXXO, their top client by sales and volume. Both the company and the client had strong concerns about the highly dependent nature of their relationship.

SEALE & ASSOCIATES' APPROACH

Seale professionals ran a comprehensive analysis of the situation and determined and crafted an ideal transaction structure that addressed the concerns of both parties.

OUTCOME

The process resulted in the sale of a minority participation and an execution of long term supply agreement with OXXO. After the transaction, Caffenio has grown significantly driven by a stronger relationship with OXXO.