Seale & Associates announced that it acted as exclusive financial advisor to the shareholders of Café del Pacífico, S.A.P.I. de C.V. (“Caffenio”) in a series of transactions with FEMSA Comercio (“OXXO”), a division of Fomento Económico Mexicano, S.A.B. de C.V. (“FEMSA”), culminating in the sale of control in 2025.
In 2012, Seale advised Caffenio on the sale of a minority equity stake to OXXO and the negotiation of a long-term supply agreement, approved by COFECE and closed in October 2012.
In 2018, Seale again advised Caffenio in the sale of an additional minority stake, expanding OXXO’s position to approximately 50%.
In 2025, Seale advised on the sale of control to OXXO, further strengthening the long-term partnership and aligning Caffenio with FEMSA’s vision for the ready-to-drink coffee market in Mexico and abroad.
The transaction rationale reflects a deliberate, long-term strategy: the 2012 minority investment established trust and a foundation for collaboration; the 2018 follow-on stake deepened operational and shareholder alignment; and the 2025 sale of control positioned Caffenio as an integral platform for FEMSA’s coffee strategy, securing supply chain reliability, strengthening category leadership, and supporting further growth in the competitive beverage market.
Founded in 1941 in Hermosillo, Sonora, Caffenio is one of Mexico’s most recognized coffee roasters and producers. The company operates across the entire value chain of coffee, from sourcing and roasting to packaging and distribution. Its product portfolio includes roasted and ground coffee, instant coffee, and ready-to-drink offerings. Caffenio distributes its products through supermarkets, convenience stores, restaurants, hotels, and its own retail network of “Tiendas Caffenio.”
A central part of Caffenio’s growth has been its strategic relationship with OXXO, supplying coffee for the Andatti brand, which is owned by OXXO and has become one of the most consumed ready-to-drink coffees in Mexico. This collaboration has allowed Caffenio to scale operations, invest in innovation, and build nationwide recognition.
Sergio García del Bosque, Managing Director of Seale & Associates, commented: “Across each phase of our engagement, from the initial minority investment in 2012 to the transfer of control in 2025, our commitment has remained unwavering: to foster long-term value generation and build enduring relationships on both sides of the table. I am grateful for the trust placed in us throughout this journey, and it has been inspiring to witness the dedication of both Caffenio and OXXO to creating long-term value and strengthening their partnership for the benefit of consumers and stakeholders alike.”