---
title: Seale Advised Villeroy & Boch on the divestiture of its Sanitaryware Plant
description: Seale & Associates advises Villeroy & Boch on the sale of its sanitaryware plant to Corona, showcasing expertise in the building products sector.
---

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# [Seale Advised Villeroy & Boch on the divestiture of its Sanitaryware Plant](https://www.sealeassociates.com/experience/transactions/villeroy-boch-sale-of-mexico-sanitaryware-manufacturing-plant)

 Written by [Brett Carmel](https://www.sealeassociates.com/experience/transactions/author/brett-carmel) | Jul 18, 2021 4:15:00 PM

Seale & Associates announced that it acted as exclusive financial advisor to Villeroy & Boch AG, a leading manufacturer of premium brands for ceramic products located in Mettlach, Germany., on the sale of its sanitaryware manufacturing plant located in Ramos Arizpe, Mexico, to Corona, a Colombian multinational with 140 years of expertise in the manufacturing and distribution of products and solutions for the home improvement and construction industries.

*“Seale continues to build on a 20-year track record of successful advising multinational clients in the building products sector, and in particular the bathroom products segment,”* stated Brett Carmel, Senior Managing Director. *“We are pleased to have had the opportunity to advise Villeroy & Boch on the sale of their Ramos Arizpe sanitaryware plant to Corona. Our continued success is a testament to having earned the trust, confidence, and respect of the key players in the building products industry.”*

With this acquisition, Corona totals three sanitaryware manufacturing plants in Mexico – one in Monterrey, one in Benito Juarez, and one in Ramos Arizpe – where it has been operating since 2015 through its subsidiary Porcelana Corona de México S.A. de C.V., and a total of 11 kitchen and bath products manufacturing plants including three in Colombia, two in the United States and one each in Guatemala, Nicaragua, and Costa Rica.

## About Villeroy & Boch

Villeroy & Boch is one of the world's leading premium brands for ceramic products with more than US$1.0 billion in sales and 7,500 employees worldwide. The family business, which was founded in 1748, stands for innovation, tradition, and exceptional style. As a renowned lifestyle brand, Villeroy & Boch offers products from the sectors Bathroom and Wellness and Tableware and is active in 125 countries.

## About Corona

Corona is a Colombian multinational with 140 years of expertise in the manufacturing and distribution of products and solutions for the home & home improvement, construction, industry, agriculture, and the energy sector. It consists of four Business Divisions – Kitchen & Bath; Surfaces, Materials & Paints; Tableware; and Industrial Minerals & Energy – two Commercial (sales) Units that are Almacenes Corona and Corona Commercial Colombia, and Transversal Support Functions. Corona has 20 manufacturing plants in Colombia, 2 in the United States, 3 in Central America, and 3 in Mexico, as well as 38 specialty home improvement stores in Colombia under the retail formats of Centro Corona and Tienda Ceramica, as well as a global sourcing office in China. For more information about Corona, please visit [www.corona.co](https://corona.co/?srsltid=AfmBOoqsrhqsEcXdtYV-A3ebMW1V2BiGEi_ObuRp1FUF6EE3Z_2Q8LT5).

## About Seale & Associates

Headquartered in Arlington, Virginia, is a global investment banking firm with extensive experience in mergers and acquisitions, corporate finance advisory, and enterprise level strategy consulting. Our professionals are trusted advisors maintaining a high level of quality and integrity while presenting innovative ideas and solutions to address our clients’ most complex dealings. For more information, please visit [www.sealeassociates.com](https://www.sealeassociates.com/?hsLang=en).

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