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Seale & Associates Advises Villeroy & Boch on the Sale of Mexico Sanitaryware Manufacturing Plant

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Seale & Associates, Inc. announced that it acted as exclusive financial advisor to Villeroy & Boch AG, a leading manufacturer of premium brands for ceramic products located in Mettlach, Germany., on the sale of its sanitaryware manufacturing plant located in Ramos Arizpe, Mexico, to Corona, a Colombian multinational with 140 years of expertise in the manufacturing and distribution of products and solutions for the home improvement and construction industries.

“Seale continues to build on a 20-year track record of successful advising multinational clients in the building products sector, and in particular the bathroom products segment,” said Brett Carmel, Senior Managing Director. “We are pleased to have had the opportunity to advise Villeroy & Boch on the sale of their Ramos Arizpe sanitaryware plant to Corona. Our continued success is a testament to having earned the trust, confidence, and respect of the key players in the building products industry.”

With this acquisition, Corona totals three sanitaryware manufacturing plants in Mexico – one in Monterrey, one in Benito Juarez, and one in Ramos Arizpe – where it has been operating since 2015 through its subsidiary Porcelana Corona de México S.A. de C.V., and a total of 11 kitchen and bath products manufacturing plants including three in Colombia, two in the United States and one each in Guatemala, Nicaragua, and Costa Rica.

About Villeroy & Boch. Villeroy & Boch is one of the world's leading premium brands for ceramic products with more than US$1.0 billion in sales and 7,500 employees worldwide. The family business, which was founded in 1748, stands for innovation, tradition, and exceptional style. As a renowned lifestyle brand, Villeroy & Boch offers products from the sectors Bathroom and Wellness and Tableware and is active in 125 countries.

About Corona. Corona is a Colombian multinational with 140 years of expertise in the manufacturing and distribution of products and solutions for the home & home improvement, construction, industry, agriculture, and the energy sector. It consists of four Business Divisions – Kitchen & Bath; Surfaces, Materials & Paints; Tableware; and Industrial Minerals & Energy – two Commercial (sales) Units that are Almacenes Corona and Corona Commercial Colombia, and Transversal Support Functions. Corona has 20 manufacturing plants in Colombia, 2 in the United States, 3 in Central America, and 3 in Mexico, as well as 38 specialty home improvement stores in Colombia under the retail formats of Centro Corona and Tienda Ceramica, as well as a global sourcing office in China. For more information about Corona, please visit

About Seale & Associates, Inc., headquartered in Arlington, Virginia, is a global investment banking firm with extensive experience in mergers and acquisitions, corporate finance advisory, and enterprise level strategy consulting. Our professionals are trusted advisors maintaining a high level of quality and integrity while presenting innovative ideas and solutions to address our clients’ most complex dealings. For more information, please visit


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