Seale Advises Grupo Tampico on the Ps. 9.3 billion Merger of its Beverage Division with Coca-Cola FEMSA

TAMPICO, MEXICO - Seale & Associates, Inc. ("Seale") announced that it acted as exclusive financial advisor to Grupo Tampico, S.A. de C.V. and its shareholders ("Grupo Tampico"), a diversified Mexican conglomerate, on the merger of its beverage division with Coca-Cola FEMSA, S.A.B. de C.V. (BMV: KOFL; NYSE: KOF) ("Coca-Cola FEMSA"), the largest public bottler of Coca-Cola products in the world in terms of sales volume. The announced aggregate enterprise value of the transaction was Ps. 9.3 billion. As a result of the merger, Grupo Tampico's shareholders received 63.5 million newly issued KOF series L shares at a value of Ps. 103.20 per share. The issued KOF series L shares appreciated 19.8% to a price of Ps. 123.63 prior to closing representing a total aggregate enterprise transaction value of Ps. 10.6 billion (approximately US$800 million as of the closing date exchange rate). The transaction closed on October 11, 2011.

"Seale provided our shareholders with valuable guidance on a wide range of important topics during the process and served as a trusted advisor in helping us to structure a successful merger with Coca-Cola FEMSA that met our family shareholder's objectives," stated Robert Fleishman, Vice President of Grupo Tampico. "Seale advocated forcefully for our shareholders and worked tirelessly to overcome challenges to complete this transformative merger. We could not be more pleased with the advice and service we received."

"We are pleased to have successfully closed this very important merger transaction in a short period of time and consolidating our position as a leader in the Mexican beverage industry," stated Carlos Salazar Lomelin, Chief Executive Officer of Coca-Cola FEMSA. "We were impressed with the professionalism and dedication of Seale & Associates."

"Our dedicated team of professionals is very pleased to have earned the trust and respect from both our client and Coca-Cola FEMSA through this process," commented Brett M. Carmel, Managing Director, Seale & Associates.

Grupo Tampico is a diversified Mexican conglomerate with divisions in beverages, vehicle dealerships, plastics, services, logistics, and real estate. Grupo Tampico's beverage division, one of the largest family-owned bottlers in terms of sales volume in Mexico, produces and distributes trademark beverages of The Coca-Cola Company mainly in the states of Tamaulipas, San Luis Potosi and Veracruz, as well as in parts of the states of Hidalgo, Puebla and Queretaro in Mexico. Founded in 1912 by Mr. Leo Fleishman and his son Mr. Herman H. Fleishman as "La Pureza" bottling company in Tampico, Tamaulipas, it currently operates 4 bottling facilities and 25 distribution centers, serving more than 63,000 clients with nearly 4,200 employees.

Coca-Cola FEMSA produces and distributes trademark beverages of The Coca-Cola Company in Mexico (a substantial part of central Mexico, including Mexico City and southeast Mexico), Guatemala (Guatemala City and surrounding areas), Nicaragua (nationwide), Costa Rica (nationwide), Panama (nationwide), Colombia (most of the country), Venezuela (nationwide), Brazil (greater Sao Paulo, Campiñas, Santos, the state of Mato Grosso do Sul, part of the state of Goias and part of the state of Minas Gerais) and Argentina (federal capital of Buenos Aires and surrounding areas), along with bottled water, juices, teas, isotonics, beer and other beverages in some of these territories. The Company has 30 bottling facilities in Latin America and serves close to 1,600,000 retailers in the region. In 2010, Coca-Cola FEMSA had sales of approximately 2,500 million unit cases of beverages, generating Ps. 103.5 billion of revenues.

Seale & Associates, Inc., headquartered in Arlington, Virginia, is a global investment banking firm with extensive experience in mergers and acquisitions, corporate finance advisory, and enterprise level strategy consulting. Our professionals are trusted advisors maintaining a high level of quality and integrity while presenting innovative ideas and solutions to address our clients' most complex dealings.